So, yeah, I guess Walla had some trouble with Xbox Customer Service a while back. Probably an isolated incident, right?

Hello, friend. 

I am here today to talk about something important. This situation can impact your family, your friends and maybe your very own Xbox -- customer disservice. I would like to regale you with a tale of my telephonic trip to the Philippines. It’s a classic story of boy needs help, boy gets help, help pours sugar in the boy's gas tank and then sleeps with his best friend. So hike up your reading glasses and enjoy a story, some philosophy and pinch of business.

2old2play's own Derek "DSmooth" Nolan hosted a panel on 'Online Gaming Communities and "Real Life" Relationships' at PAX 2010 this year. Read on for more info and full video of the panel.

So PAX is over, and it was full of lots of good games, announcements, parties and panels. After the success of hosting the same panel at PAX East, DSmooth swapped out panelists and did it again for a packed room at PAX Prime.

Panelists included:

Derek "DSmooth" Nolan - Co-founder, 2old2play.com; Host, 2old2type Radio podcast
Chloe "PMS Kitty" Brown - Co-founder, GamerchiX; Community Manager PopChiX
Cathlin "Catastrophe" Sentz - Reviews Editor, ZTGD.com; Community Manager, N4G.com
Ryan "H2O Rip" Chaply - Clan Operations, PMS|H2O; Editor in Chief, PMS Clan Inc
Aaron "HMXhenry" Trites - Community Manager, Harmonix


The panel went well, and was well received... Enjoy...

Kill Screen, a shiny new magazine that set out to challenge the video game literature status quo is here to prove that gamers do read. Read about how they started and what they’re planning to bring you from 2o2p's interview with Jamin Brophy-Warren, Editor of Kill Screen.

[Tara] How was Kill Screen conceived and what does that name signify?

[Jamin] Like all good ideas, it was developed over chicken tikka masala in San Francisco.  Chris and I, along with some of the future members of the KS family like Tom Bissell, were lamenting the lack of long-format game writing.  The places that we worked with on the national level were generally not that interested in games, so that left a big hole in terms of story-telling.  So we figured that we should start that project ourselves.

I had met our designer Tony Smyrski years earlier when I was working as a reporter for the Wall Street Journal and was researching a travel story on Luxembourg.  Turns out that we're both from Philly and former all-boys Catholic schoolers, but it took a trip the former financial center of Europe to make a connection.  We stayed in touch and I brought the idea to him immediately after Chris and I had spoken.  Tony is responsible for the incredible look and feel of the product, and we're really indebted to him in terms of bringing written ideas to life through design.

The name came from Tom actually.  He says it came in a dream.  We liked it so it stuck.  In terms of significance, Kill Screens in the real world are the functional end of gaming, and a lot like Steve Wiebe, we're chasing that endpoint too, just from the standpoint of writers.  Also, it's just a cool phrase.

[Tara] What have been some of the most exciting and frightening revelations of going live with this project?

[Jamin] Well, the frightening part is the same as an exciting part.  The question we get the most is "Why Print?" to which my answer is two-fold.  First, the problems of print media are manifold, but they're not unsolvable.  Print has a pricing issue -- for years, publications told people that the physical product was worthless and when something cheaper came along, readers fled. Print is a luxury and we should treat it as such.  But that comes with a responsibility -- to create something worthy of being held, cherished, and passed on.  Kill Screen is designed to create an experience that can't be replicated digitally and I think if you're not a free publication, high design and higher prices are the way to go.

Second, print is just the start.  We're treating the print product as a design bible that informs other projects that we're working on.  We're revamping our website, we're working on a mobile product, we're designing t-shirts.  Magazines need to start thinking of themselves as idea centers that create opportunities outside of the product's pages.

So it's extremely exciting to be building a business with the mistakes of other much larger companies to inform our decisions.  That is also terrifying because we don't see a lot of other models that are working right.  (Although VICE and Monocle are two publications that are doing
things right.)

[Tara] The Kill Screen crew is quite the ensemble of talent from non-gaming backgrounds. How will this benefit the content?

[Jamin] Well, it makes the writing better.  I think writers outside of the game world feel like they can't write about games because they don't possess encyclopedic knowledge.  But Chris and I know about games so we can guide people along the way if they have questions.  Usually editors at big publications don't know anything about videogames and that makes the editing process hairy.  (Personal experience.)

Our writers are focused on stories  -- specifically, this larger question "What do games mean?"  That means looking at the personal experiences that we collectively share through game play and the creative process of people who make games.

[Tara] Kill Screen is essentially open-sourcing some of the writing. Other than costs associated with starting a magazine, why this model?

[Jamin] Well, it's not quite open-source.  We're just opening the doors to new talent.  Chris is a phenomenal editor and has been doing a great job crafting small ideas into big ones.

[Tara] Reading and gaming can be thought of as substitute activities. How will Kill Screen make us put the controller down and pick the print up?

[Jamin] One of the interesting things we found in polling our readers was that they bought a book once a month.  (I'm in that boat as well.)  So reading is a natural activity for a lot of our readers.  The pitch to newcomers is that we tell good stories and our frequency allows for you to really dive in at your own pace.

[Tara] Web 2.0 has bloated the net with gaming articles that boil down to commentaries on commentaries on commentaries. How has this affected the content quality out there?

[Jamin] Well, I think it's made the world a lot smaller.  With dozens of publications printing the same press releases, I think it can be difficult to find new and interesting stories.  I am happy about the overall ecosystem of videogame news and reviews, but we'd rather watch from the sidelines and pluck the things that are interesting rather than follow what other sites are doing.  Good storytelling is evergreen and it's a rare commodity, so I'd rather focus our energies on that first.

[Tara] I see today’s print gaming magazines as almost “strategy guides” for the industry. They’re where you go when trying to figure out how to spend your next $60. Kill Screen aspires to be “what early Rolling Stone was to rock n’ roll or Wired was to tech.” What exactly is that?

[Jamin] Well, sorry, this sounds like a mantra -- but it's about telling good stories.  It's choosing interesting topics and approaching them with the respect and time that they deserve.  There's a reason that Kill Screen comes out every few months -- we like to take our time and really produce
something that's going to look and feel timeless.

[Tara] Issue 1 is out. What did you learn from the reception of Issue 0 that you took into account for the second
issue?

[Jamin] Most of the feedback was positive -- in a weird way, we could use more criticism.  There are some internal things that we noted that I can't talk about just yet because we're deciding how we want to implement them. The biggest thing was length -- this issue was twice as long so it feels more like something that justifies your time and money.

[Tara] How are you defining success for the magazine?

[Jamin] Sustainability. Another publisher told me that running a business is a marathon not a sprint. We have a lot of ideas for what we want to do with Kill Screen, but the key is to roll them out one at a time. Right now, our dreams outstrip our resources, so it's a matter of figuring out what makes sense to do at each time. But I want to create an environment where the each piece of Kill Screen -- the magazine, video, apparel -- thrives and can continue to support people in the future.

Like what you hear?  If you would like to contribute to Kill Screen’s sustainability, check out their site for subscription information.

2old2play members can also save $20.00 of the subscription by using the coupon code: 2OLD2GAME

As it turns out, there's the possiblity that all those mom jokes are not unjustified. She may have had a hand in the downfall of our kind of gaming. Tara's here to fill you in.

Nintendo welcomed a new industry influencer into gaming’s basement. It’s your mom. And whether she meant to or not, she has tidied up the place…and I’m pissed. Let me back up and explain. 

A couple weeks ago I was sitting in the doctor’s office reading some bullshit magazine that gave me tips on how to keep my svelte gamers’ body. It was the typical “do this-not that, eat this-never that” article that is rehashed in every woman’s magazine month in and month out. One of the tips was to play an active video game on the Wii instead of playing regular video games.  Some gamers might read this and see a win. Gaming is turning mainstream, right? Wrong.

The Wii is mainstream. Fucking Farmville for shit’s sake is mainstream. My games, your games, 2o2p’s games, are NOT mainstream.

Last weekend my best friend and I were talking about the modern day snobbery of child-rearing. You know what I’m talking about. Those parents that one-up each other about how much they deprive their children of everything we grew up knowing. “No TV in this house!” “Timmy has never even tasted pizza!” Sure, parents want their kids to have a better life than they did. I get it. But sometimes you can almost wipe the smug off their faces and you know that some of that sacrifice is for mom’s sense of ego.

Sometimes I want to shake these people and yell, “the kids are fine! You’re fine! Chill the fuck out!”  But that would be bad for the economy.

I’ve daydreamed about opening a small business, since, forever. I have at least 10 business plans living in my head. One common trait between all my disparate ideas is a female target market. And it’s not because I’m female and I think I can use gender to “speak” to women. No. It’s because I want to be successful and I know that women are in charge of America’s wallet.  It’s true. I don’t want to bore you with a bunch of facts, but go HERE and read about how women account for 85% of all consumer purchases.  Super moms are spending shit-tons of money on anything and everything. And now they’re spending money on video games. The industry has noticed.

Pre-Wii, the gamer market was predominantly male and/or the hardcore gamer. Sure, 40-something divorcees were collecting more Sims than cats, but they still weren’t the “target.” Then Nintendo rolled around and brilliantly executed a strategy to NOT compete with Sony and Microsoft. Seriously, I bet there is a white paper somewhere that points out how Nintendo’s SWOT analysis led to the Wii. It is that fucking textbook.

If your target market doesn’t like you anymore, find a new target!

I don’t know if Nintendo, or anyone, had the perspicacity to project exactly who this new Wii market would be, but it’s safe to say they knew it would be non-gamers.

Strategic planning aside, let’s talk basic economics. The invisible hand theory explains why the video game industry has migrated toward the present day product mix. Acting out of self-interest, the industry is investing in the seemingly quick and available profits of casual gaming. Nintendo assumed all the risk and made it evident to the gaming industry that there’s a real market outside the hardcore nerds. Now Microsoft, Apple, Sony, and everyone else are running up to grab money off the table. Sadly for Nintendo, game-changer companies typically lose ground as new entrants iteratively innovate and steal market share.

And then there's that pesky law of unintended consequences that basically says humans are too stupid to exactly figure out all the impact of their actions - the most likely explanation for the de facto cooling off of investment into hardcore gaming.

Causal video gaming gives the industry new ways to be “relevant” (marketers love that word). Mom's wallet is wide open. And Pachter blames hardcore gamers for lagging software sales. The industry probably never meant to shift business models and leave us hanging but…the industry is accountable to their shareholders, not us.

Most recent gaming innovations have been diversions from hardcore gaming:

The Wii – Controls like shit. Garbage games. (Don't forget that it looks like shit, too. -- ed.) My mom likes to play. I rest my case. But if you're a busy mom that needs to get in shape, you should check it out!

Avatars – Okay, I like to dress mine up, I have to admit. But despite speaking to my inner little girl, avatars are really just a medium to push micro-transactions and simultaneously make video games more approachable and mainstream.

Farmville – And every other retarded “ville” game that people play on Facebook all day long. When I saw so many people playing this game, I checked it out. I assumed I must be missing something. Turns out the only thing missing was self-awareness of my own naiveté about the mindless garbage people partake in to distract themselves to death.

Arcade games – Every once in a while there’s a good arcade game. I’ll give in a little bit. But there’s also a whole lot of nostalgia, cheaply made, cutesy, re-hashed shit.

Netflix/Last.fm/Twitter/Facebook – I love that my Xbox 360 is becoming the focal point of the living room. But other than tying me to hardware, how is adding a bunch of popular apps making gaming any better?

Sony Wii (Move) and Microsoft Wii (Kinect) – I have Kinect pre-ordered. I’m my own worst enemy. Trust me, I see the pattern.

A Microsoft booth dude at the Mall of America told me how Kinect will be integrated into other games. His example was gestures in Fable 3. Instead of using the d-pad to make your hero hip thrust, you’ll get in front of the camera and vulgarly thrust away. That will break gameplay continuity. Will Halo and Call of Duty start using Kinect gestures in some way to get a giggle out of the family? Hopefully not, although it might be fun to peach punch some noobs through Kinect.

Alright, enough about all the wonderful ways the gaming industry is making mom feel at home in front of the Xbox. Let’s make note of what’s going on for hardcore gamers:

A sequel of a really good game was released.

A sequel of another really good game was released.

A prequel of a good game was released (followed by a sequel).

A douchebag keeps talking about how he wants to charge a subscription fee for Call of Duty.

Hardcore games are more expensive to make, they have smaller target markets, and they don’t appeal to moms that are trying to feel like a better parent than the neighbor.

As long as letting the kiddos play Halo continues to make mom feel guilty, we can expect the analysts following the money to mom’s wallet to take notice and give her what she wants.

Play this, not that.

So it turns out that when your community grows you actually need more then 2 people to run it. With that in mind, we decided to finally add some fine folks to the ranks of 2o2p leadership. Check it out.

Administrators

First things first we needed more admins here to help people out with account issues, spammers and the general direction of 2old2play. To be honest we have known for a long time that we needed help, but never really had the time to train or trust someone with the 2old2play reins. Well that time is over and I'm happy to welcome our two newest admins on 2old2play, Drost and Taxisquad27.

Drost has been editor and chief here at 2old2play for quite a while now and so it made sense having the person who manages all our content move in to the admin spot. Taxi has been with 2o2p since its beginning and as a moderator has done more then many of us admins to keep 2old2play clean, over 25, and functioning.

These admin additions also help us split up some of the work around 2old2play and focus on individual areas of expertise while leaving the modding to the moderators. A list of staff rolls should be up in the forums and at the bottom of this post to help give members and idea of who they should contact with their issues or ideas. As always if you have problems that only an admin can help with, feel free to PM.

Moderators

The other issue with the site was our moderators or lack there of. We had a lot of mods that went MiA and almost triple the amount of spam. So we decided a mod group of 3-4 just wasn't going to be enough to hold off the old man porn and viagra spam. To help combat this we are adding a mod team of about 15 members to help keep the site clean and orderly. As of this post we still have a few more people to add, but we wanted to introduce the currently line up anyway. If you are interested in becoming a mod (and have the time) feel free to shoot doodirock a PM for more info.

• lbsutke
• Rock
• Geekboy
• LB75Player
• RogueRedneck
• SoupNazzi
• Spooky
• ThyEnemy
• Dixon_Tufar
• meemoos

Hopefully this will grow over the next week or so, but i hope you guys welcome the newcomers with open arms. We tried to pick members from all over the community and globe to make sure that many different time zones and styles of gamers were chosen. There should be a mod around the site almost 24 hours a day once we get a couple more on the roster. Hopefully this we keep things spam free and organized for years to come.

The Staff

As promised here is a break down of the 2old2play staff and their rolls here. The list is very incomplete but should give you an idea of our staff structure.

Admins

• Doodirock - Site Development
• DSmooth - Industry Management
• Drost - Content Management
• Taxisquad27 - Business Development




Staff

• Waterborn- Community Manager (external)
• Caesar - Community Manager (internal)




Moderators

• lbsutke
• Rock
• Geekboy
• LB75Player
• RogueRedneck
• SoupNazzi
• Spooky
• ThyEnemy
• Dixon_Tufar
• meemoos

Episode 133 of 2old2type Radio, the official podcast of 2old2play.com, has been posted and is ready to please. Read on for more information.

Well DSmooth is back from vacation, but Codemonkey is in Germany this week, so surprisingly popular guest host Jonah Falcon has been brought back for a return visit. They cover Gamescom, the hot gaming news stories of the week, the new releases, as well as a bit of listener feedback. A great episode... And remember, you can always call the boys at (773) 527-2961 and weigh in yourself...

If you'd like to post comments on this episode, or questions for the next one, feel free to use this forum post.

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We just wanted to take this time to publicly thank the people at Microsoft, Sony, Sega, Gearbox, Popcap, and Tritton for donating all they did in support of the 2old2play LAN and the Child's Play Charity.

Each year we ask for support from industry leaders within the gaming world and while our LAN may not be the biggest out there, we still manage to aid our favorite charity with the help from these giving companies. This year was no different and their generosity, as well as our members, help to bring in over $1,000 dollars at the raffle.

This type of support is why we all love the gaming world so much. We have seen countless acts of kindness in our time here on 2old2play and year after year it never ceases to amaze me. So on behalf of all the staff and members here at 2old2play, we would just like to take the time to say thank you. Thanks for the great gear, memorabilia, and most of all the support for our community. Without companies like yours, the 2old2play LAN could never have been a success.

Check out some photos below of our raffle table. You can see some really cool stuff like the Tritton back pack, signed copies for Borderlands (by the devs) and more. Also, thanks to Avery over at Microsoft for the signs. They were a big hit!

As always if you want to help the charity out on your own, visit Child's Play Charity for more information!!!

Yes, the awards. You knew there were going to be awards, did you not? What's that? Oh, yes, they're like achievements on Xbox Live, only for things you do in real life that actually matter.

Welcome back everyone to this week's addition of "Smarter Then You."  While I know everyone has a lot of questions about the upcoming release of 2o2p V3, we need to shift gears slightly because it is that time of the year again!  Just like we have every year since its inception and just like we will every year forever, it's time for us to round up the activities of the Chitown LAN and recognize those site members that made it special.  We do want to do things a little bit differently so instead of shamelessly pumping up read statistics for old posts we have painstakingly polled the rank-and-file to make sure that these really are the people's results. 

We also shamelessly stole people's pictures and are not giving them credit.

And the first Award of the Year...

Most-Time-Making-Sure-Everyone-Knows-I-Have-An-iPhone: The Winner Is Caesar! Caesar easily could have also won the coveted Most-Decorated-Award as well because he also won, Worst-Abuse-OTC-Stimulants-Open Division, tied for first with BC, Beldar and Team Canada for Most-Delusional, as well as, Biggest-Heart-As-Long-As-He-Wasn't-Getting-Stomped-In-Some-Esoteric-MLG-Warm-Up-Variant-Then-Sulking-For-Thirty-Minutes.

Worst-Effort-at-Estimating-Monitor-Usage:  In a shocking upset (to some) the award goes to Doodirock.  While many wanted to pin the debacle on Taxi, more informed LAN goers are well aware that he's not really Asian.  Therefore his math estimates should carry no more weight than say, a girl.  In addition to effectively killing all fun forever, Doodi also managed to manufacture plausible reasons for running more auctions, raffles, fund-raising drives and bikini car washes while producing no measurable results.  Calls to "Media Crumb" to inform them of the award went largely unanswered until 9:00 AM Delhi time when a man with very broken English explained that hey had never heard of "Joel Albert."

Best-Person-At-Making-You-Feel-At-Home (As long as "home" for you included a largely absent father figure that only stopped ignoring you long enough to make palpable their very real sense that everything you did was not good enough and that without you their life would have been better): For a fifth consecutive year the winner is Drost- Despite some stiff competition from Dean, who is seen here in the T-shirt his wife made him wear to appear more approachable but who is contemplating what, exactly, those young people think they are doing.

Worst Upset:  After spending most of 2009 and 2010 ordering "power band" upgrades for his Soloflex and taking delivery of HGH from a "guy that knew Lance Armstrong", Dixon Tufar had to suffer the indignity of being upstaged in the ridiculous muscular development category by Taxi's old friend from D-Block, Jay.  Jay is seen here explaining to BC just how much more likely his survival will be on the "Great Day of Cleansing" when "hippie mistakes" are removed from the gene pool and the rightful order of meritocracy is reestablished for all time.  I'm comfortable disclosing all of this because doodi promised me there would be no more LANs.

Best Clan Banner:  Despite low entry turnout, competition in this category has never been tougher.  Perennial favorite Profanity made a strong showing as did the artfully mounted newcomers 2old2shoot.  Ultimately though it was the skillful use of improvised medium and chiaroscuro to define the negative space and encapsulate the gestalt of their clan that won the day for Digital Violence. Nice work boys.  Way to represent!

Most Needy:  It was not even close this year.  It might have been desperate cries of help such as the inordinate amount of "bribing likker" he brought.  It could have been the unholy amount of gear he packed, transported and spent hours unloading and setting up in a bid to make himself feel "important." However, ultimately it was this little act of rebellion that won Rau the prize.  Truth be told, this chiropractic table that sat outside our conference room for three days was begging for it.  We all thought about riding the pony but only Rau sacked up and did it.  I'm completely jealous. That picture is a double scoop of sweet with awesome sauce on the side.  Check it out again...

Most Improved Score: This year's winner has had previous comments from our confidential Post-LAN evaluations that have ranged from "kind of a cold fish," (DSmooth), to "stuck-up bitch," (Markus), to "who?" (Phreaks).  This year, rocking awesome scores like "not so bad once you get to know her," and "smelled better this year," TDrag rocketed all the way to the top of the bottom third of popularity amongst the site's 16,000 members.  Experts are projecting that the 2010 Fall Season could see her cracking the fiftieth percentile!  Way to go Tara!

Why-The-LAN-is-Awesome-Award:  Could have gone to this amazing entry of duct-tape-pwnage.  It could also easily have been Emminnent who, in addition to taking the time to have an overly specific ironic t-shirt made to ridicule a clan mate, also remembered to pack a dress shirt so he could raid the open bar at one of Saturday's weddings.  It could even have gone to whatever retarded juvenile brought a water balloon slingshot for late night shenanigans. Ultimately, though it's the little things.  Here is one of those gags that will never happen over XBL.

Biggest Mooch:  No surprises here either...As a veteran of six LANs and a skilled practitioner in the fine art of surviving on box cheese, untended beers and floor wings, BC "you going to eat that?" Kinetic wrapped up a second consecutive award in the mooching hall-of-fame. Seen here monopolizing someone else's rig to play a singleplayer game at a LAN Party (while a line of people wait for the money he owes them), BC also deserves the award for once again exposing this year's LAN Doormat, killthrash.  After only eight minutes of wheedling killthrash secured his award by parting with several hundred dollars' worth gaming gear that his mom bought him for his birthday.

Saddest Table At The LAN: There was a time when WoW addicts proudly reigned at the LAN as the Uber geeks of a geekdom.  This year though, as the sadly depleted ranks slogged their way for the three hundredth time through the same raid without speaking to one another we were all reminded of the glory that was Rome.  The last three people on the planet playing WoW, who are not employed by a North Korean Gold Farming Collective, shuffled lifelessly through the weekend's events and recoiled sharply whenever exposed to natural light. Where are you when we need you Jack Kevorkian?

Most Surprised:  Bubba.  There is nothing like returning home and seeing irrefutable photographic evidence of your rapid descent in to old age and decrepitude to send you in to a shame spiral of comfort food, relentless masturbation and inconsolable weeping.

Finally, the Award you waited all year for, the Grand Daddy of them All!!

Attention Whore of the Year:  As per usual there was no shortage of people to choose from this year.  The perennial 2o2p "Susan Lucci" of attention whoredom TaxiSquad27 made his usual strong bid but may need to settle for a "sorry-we-never-got-to-you-lifetime-achievement-award."  First time nominee MNvikesfan made a surprisingly strong challenge as well this year by breaking the seal for the hopelessly depraved alcoholics in attendance and ordering the first of many sport drinking props.  Ironically though it was the Farvre-esque performance by the queen of drama at 2o2p that would overshadow MNvikesfan's  inaugural effort.  With his on-again-off-again-aw-shucks-toe-dragging-attendance plans, fashionably late arrival, and refusal to move from a single spot requiring LAN attendees to pay homage in his court,  for This Year, For Every Year, Undisputed, Undefeated, Attention Whore For All Time Award Goes To...

I'll be back next week with the regular quality Q&A Feature you have all come to love and respect.  Until then, feel free to check out all of the photos from this Year's Last and Final Chitown LAN.  Post up your own stuff or just grab some and make up your own snarky awards.

Oh yeah, DSmooth was there.  Even with a table full of prizes in front of him nobody would talk to him.

This week 2old2play's community guest is the site's unofficial lady diva TDrag27. Listen as we discuss the Chicago LAN, running a clan, and the hardships of keeping clans together when game popularity changes.

Your hosts Caesar, LB, and Drost discuss the Chicago LAN from its' inception to the final event next week at the Chicago Marriot O'hare.

If you have information about a 2old2play event or clan you think the community would be interested in, use this forum post. and leave us the info!

2old2type Radio Episode 132, the official podcast of 2old2play.com, has been posted and is ready for your listening pleasure. Read on for more information.

The boys took a week off last week due to the 6th Annual 2old2play Chicago LAN, but DSmooth and Codemonkey are back this week and kicking ass. They cover the LAN, the top gaming news stories of the week, the new releases, and a bunch of listener feedback. Overall, an awesome episode... And remember, you can always call the boys at (773) 527-2961 and weigh in yourself...

If you'd like to post comments on this episode, or questions for the next one, feel free to use this forum post.

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